How Bluebird learns what you like

The first five are a good guess, made from three questions. After that, Bluebird watches what you choose and the five get closer to right.

Every pick you press is a vote

Choose a Western three nights running and the next five lean that way. Nothing to rate, nothing to thumbs-up. Watching is the only thing you have to do.

The ones you pass over teach us too

If a courtroom drama sits there untouched night after night, it stops showing up. Quietly, without asking you about it.

It remembers where you stopped

Start a series and the next episode comes back to the top of your five, so you never have to go hunting for the place you left off.

It learns your hours

If you sit down at half past six on weekdays and later on Sundays, your note and your five arrive to match.

Family picks count

When your daughter texts the name of a show to 55555, it lands in your five with her name on it — and shows like it are more likely to turn up after that.

It gets to know your services

Picks come mostly from what you already pay for. If you stop paying for something, Bluebird stops suggesting it.

What Bluebird does not see

Once a show opens in another service, that service takes over, and what happens there stays with them. Bluebird learns from the choices you make on the Bluebird screen — nothing else. No cameras, no microphones, no passwords, and we never sell what we know about your evenings.

Get Bluebird on your Roku — free

Or call 1-800-555-0147 and a person will set it up with you.